Hello

I'm Priyom Roy, a Product Designer and Content Strategist in B2B SaaS, based in Bengaluru. I came up through writing, which is why I start a step before most designers do: before I ask how do we build this?, I ask what is this for?

Purpose before form.

Currently exploring product design roles in B2B SaaS. Get in touch

Priyom Roy

Experience

Product Designer & Content Strategist

Accolade 2025–present

Own features end-to-end; designed a design-system interaction pattern + AI-augmented workflow; built the brand voice and content style guide from scratch.

UX Designer & Writer

Whatfix 2024–25

Redesigned a core admin workflow; 500+ error messages → 35% fewer support tickets.

UX Writer

Whatfix 2023–24

Built the content foundations: style guide, terminology, accessibility (WCAG).

Associate Information Developer

Whatfix 2021–23

Technical writer; built the customer-facing support documentation hub.

The house rules.

Purpose before form.

The best design decision is usually a clearer answer to what is this for, not a nicer surface. I'd rather fix the flow than polish the wrong screen.

Design from the user's chair.

Because I came up writing the docs and the copy, I'm in the user's chair before anyone's in the builder's chair, so I catch the assumptions the builder's chair takes for granted.

Build each thing for how it travels.

A design isn't done when it works once, it's done when it holds as others use it. That's why mine tend to become systems: components, frameworks, a brand voice compiled into a rubric that reaches copy I never personally write.

AI is a tool inside my judgment.

Not in place of it. I earned the craft the hard way first, then brought AI in to scale it. It multiplies the work; the judgment stays mine.

The long way in.

I've never wanted a job I was only tolerating. Every step of this path I've had to earn: learning the product night after night as a technical writer, learning Figma on the job with no training, sitting through the engineering calls I dreaded until they stopped being a threat. I didn't cross into design in the age of AI doing the work for me; I did the reps. I don't think you need the right degree, the right title, or anyone's permission to cross a line. You just have to out-work the doubt until the question changes.

I keep doing it because I love the work enough to keep earning it.

The craft hand.

I read constantly, the English-major habit never left. I paint, which is where I learned that revision is just seeing again. And I keep a lot of plants; tending living things turns out to be good practice for tending systems.

Words, growth, the maker's hand. Same three threads, off the clock.

Reading The Last Queen by the sea
A campfire painting I made
By Ain Dubai at night
A little clay figure I sculpted and painted
A daisies painting I made
Burj Khalifa at night
With colleagues at an event

The disciplines are converging.

Design, content, research, systems. The people who cross between them, and who partner with AI instead of fearing it, will define the next decade of this craft. I'm exploring product design roles in B2B SaaS. If that's what you're building, I'd love to talk.

Get in touch See case studies