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Before and after: the record used to open straight into an editable form; now it opens read-only by default, with edit as an explicit action

The read-only state we'd all skipped

Testing docs for features I didn't own, I caught an edit-mode default the whole team had accepted - mine included - and made view-first a componentized pattern.

Product Designer & Content Strategist at Accolade, 2025. B2B proptech SaaS.

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Turning 500+ error messages into one system

Handed a dirty export, I walked the whole product to verify context, then built one framework: what happened, why, what to do, and shipped it as Figma components. 35% fewer support tickets where it launched.

UX Designer & Writer at Whatfix, 2023–24. B2B SaaS.

Splitting one UX-copy skill into two: designers say 'review my copies,' never 'write,' so the UX review skill got adopted and self-served while UX writing stayed my own tool; support docs sat separate with 2 PMs. Adoption is drawn before the first prompt.

Two Claude skills instead of one

The obvious build was one skill with a mode toggle. I split it into two, named for how designers already ask ("review my copies," never "write"), because adoption follows language, not tool quality.

Product Designer & Content Strategist at Accolade, 2025. B2B proptech SaaS.

More work

Distribution of the Alex brand voice: a style guide feeds three Claude skills (UX writing, UX review, support docs), which reach my copy, designers' copy, and PMs' docs, so the voice reaches copy I never personally write

Building Alex - a brand voice engineered to travel

I turned "powerful market leader" into a defined archetype and baked it into a style guide that feeds our AI writing skills - so voice ships as design decisions, not a doc.

Product Designer & Content Strategist at Accolade, 2025. B2B proptech SaaS, AI product.

Before: the Release Management admin screen, named for the engineering event Before
After: renamed to Product Updates with a Schedule updates panel account managers control After

The content review that became a redesign

I opened Figma and redesigned an admin section, unprompted, after a copy review turned up a structure problem. Three decisions shipped and are live in Whatfix: an IA rename at the top of the navigation, a workflow account managers control, and a separate section for end-user updates.

UX Designer & Writer at Whatfix, 2024–25. B2B SaaS.

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90 to 10: a content backlog cleared from over 90 items to 10 in one quarter, solo, before the team existed

Building a UX content practice from scratch

I built the org's first UX content function, cleared a 90-item backlog to 10 in a quarter, then hired and led the team with RICE and Eisenhower prioritization.

UX Designer & Writer at Whatfix, 2024–25. B2B SaaS.

The five-pillar system for how the AI speaks: Clarity and transparency, Conversational tone, Personality and self-ID, then Error handling and AI-human handoff marked as weighted

Defining how an AI product should talk

I designed the five-pillar system governing how Whatfix's AI features speak, and weighted it toward the two moments most teams skip: what the AI does when it's wrong, and when it hands off to a human.

UX Designer & Writer at Whatfix, 2024–25. B2B SaaS.

Personal projects Products I design, build and ship under my own brand. Teardowns Products nobody asked me to look at, walked by hand until something gave.